the opening

vitamin C is famously unstable: in its pure form it oxidises on contact with light and air. illuminate is built around a stable form, ascorbyl glucoside, with ferulic acid beside it and sea buckthorn as a second source. hyaluronic acid holds water alongside them.

a little in the morning, between the cleanser and your sun step.

what it replaces

what leaves the shelf.

the vitamin C serums tried and given up on. the morning step skipped in a rush. the bottle that turned dark. one cream serum, for the morning.

the formulation

about illuminate.

vitamin C for the morning, with sea buckthorn, in a cream serum.

illuminate is a vitamin C cream serum: ascorbyl glucoside — a stable form of vitamin C — with ferulic acid alongside it, sea buckthorn oil, rosehip oil, and hyaluronic acid in two molecular weights.

nothing in it is dramatic, by design. no synthetic fragrance — naturally aromatic from its essential oils.

each morning, to cleansed skin, before sun. this is the sequence. consistency is the practice.

morning

where it sits in the practice.

after the cleanse, and after balance if it’s in your practice. a little, pressed gently into clean skin.

read the full practice →
the ingredients

what's inside.

open any ingredient to read its part.

who this is not for

not for everyone.

if you want overnight drama, this is the wrong serum — nothing here is dramatic, by design.

if your skin has quarrelled with vitamin c before, patch-test at the wrist before it earns your face.

if you avoid nuts, illuminate isn’t for you — sweet almond oil is on its list.

if you’ve been advised to avoid essential oils, illuminate isn’t your serum — it is naturally aromatic, and the list names the allergens plainly.

and if your skin is in medical territory — eczema, psoriasis, a diagnosed condition — a pharmacist or gp will serve you better than we can. we'd rather you were served well.

nothing comes back

if it isn’t right, it’s refunded.

within 30 days of arrival: a full refund, to the card that paid — and what you bought stays with you. keep it, or pass it on. nothing comes back. the refund policy →

the full list

every ingredient.

the ingredients in full, exactly as they are declared — the largest by weight first. open the list.

vegan · made under Ecocert COSMOS certification.